Before the start
Better in training than competition?
You’ve put in the work, but the nerves arrive before you’ve even started.
John McKeanSports Mindset Programme
You know you can do it. So why does it feel different when it matters?
You perform well in training, then nerves take over. You second-guess a decision. A setback leaves you questioning a skill you used to trust. Start with the moment that’s holding you back.
Mental performance and hypnosis for athletes. For youth, amateur and professional athletes—and weekend warriors too.


Trust your training.
Enjoy your moment.
Does this feel familiar?
You haven’t forgotten how to play. Let’s explore what gets in the way.
Before the start
You’ve put in the work, but the nerves arrive before you’ve even started.
When it matters
A skill that once felt natural now brings hesitation, doubt or overthinking.
After a setback
One moment stays with you and makes it harder to commit to the next.
For young athletes, a parent or guardian should contact John to discuss suitability first.
Hypnosis, explained simply
John may guide you through relaxation and focused attention, using words and mental rehearsal to explore how you respond to pressure. For example, you might rehearse settling before a start or returning your focus after a mistake.
You and John agree what you want to work on and whether hypnosis feels suitable. It is used with your consent, alongside coaching shaped around your situation. You can ask questions or stop at any point.
How personal coaching works →Getting started with personal coaching
A free conversation first. A clear decision before you book paid support.
Talk about your sport, the moment that’s bothering you and what you want to change. It’s a conversation to explore the fit; paid coaching sessions follow separately.
Discuss suitability, session format and fees with John, then book your sessions if the support feels right for you.
Work on your own pressure moments and build responses you can practise in training and competition.
Mindset notes
Your next move
Talk to John about the mental blocks in your sport.
Start with a free conversation about competing with confidence.
Request a time. John will get in touch to arrange the call.
Your academy account
Use your Sports Mindset account for programmes here. If you train or study with John McKean Academy, use its separate member login.