THE MENTAL SIDE OF PERFORMANCE MATTERS
Don’t Let Fear & Anxiety Destroy Your Confidence, Disrupt Your Focus, and Cost You Performance When It Matters Most.
Evidence-informed mental performance coaching for athletes competing under pressure.
Fear & Anxiety Are Quietly Affecting More Athletes Than Most People Realise.
Research shows performance anxiety, fear of failure, overthinking, and confidence disruption are among the most common hidden barriers in sport.
A growing body of sports psychology research suggests:
up to 60% of athletes experience significant competitive anxiety
fear of failure affects confidence, decision-making, and composure
overthinking increases under pressure situations
stress responses directly impact performance execution
Yet most athletes are only trained physically not mentally.
60%
of athletes report experiencing performance anxiety before competition.
Source:
Frontiers in Psychology Research
64%
of athletes report fear of failure impacting performance.
Source:
International Journal of Sports Science & Coaching
Anxiety & Stress
can impair:
reaction time
attentional control
decision making
confidence
motor performance
THE 5 INVISIBLE OPPONENTS
These are the mental barriers that sabotage performance when it matters most.
01
Fear & Anxiety
The body enters survival mode instead of performance mode.
02
Overthinking
Thinking replaces instinct under pressure.
03
Confidence Collapse
One mistake becomes emotional interference.
04
Choking Under Pressure
The athlete has the skill, but loses access to it in the moment.
05
Identity Interference
The athlete stops trusting themselves.
Through Sports Hypnosis & mental performance training
We work on:
Confidence Under Pressure
Emotional Control
Focus & Concentration
Resetting After Mistakes
Pre-Performance Routines
Mental Resilience
Self Belief
Calm Competitive Intensity
Breaking Negative Patterns
YOUR MIND IS PART OF YOUR PERFORMANCE
CHANGE THE PERFORMANCE
This is not stage hypnosis, this is performance-focused mental training designed for goalkeepers
REVEAL
RESET
REWIRE
PERFORM
The goalkeeper already has the skill.
The goal is keeping them there under pressure.
I'M John McKean
FOUNDER of SPORTS MINDSET ACADEMY
John Mckean is a Sports Hypnosis and performance mindset coach, RTT practitioner, hypnotherapist and martial arts coach with over 30+ years of coaching experience.
For years John has helped athletes, martial artists and performers, understand how pressure affects performance, and how to regain confidence when it matters most
THE 5 INVISIBLE OPPONENTS
THE THINGS MOST PEOPLE NEVER TALK ABOUT
Fear & Anxiety
Fear of mistakes.
Fear of embarassment.
Fear of failing publickly & getting judged.
Performance & Mindset blocks
Thinking too much rather than reacting naturally
Confidence collapse
One mistake becomes three
Choking Under Pressure
Performing well in training but freezing in games.
Identity & Self Belief
Feeling like your "not good enough" despite having the ability
These are the invisible opponents that affect performance.
REAL ATHLETES - REAL RESULTS
Steve - Kayaking
"It solved an issue that had been affecting me for years."
Fear of capsizing in rough water. Experienced, technically competent. The fear had been affecting him for years. Sceptical going in. He had a six-day expedition in rough weather on the horizon, the expedition he'd trained years to reach.
Steve Sea Kayaker
Bobby - Rugby
"Everything clicked. I was just pure, relaxed playing rugby. I was in my flow state."
Tackled someone and damaged his shoulder. Physio said healed. The fear stayed. He started going in half-hearted to tackles, which in rugby is actually more dangerous. Felt like he was letting his teammates down. Came in thinking it was going to be a waste of his time.
- Bobby Rugby Player
THE GOALKEEPER PERFORMANCE PROGRAMME
What's included:
3 private sessions
60-90 minutes each
Sports hypnosis & mindset coaching
Personalized hypnosis audio
Confidence & Focus training
Pressure Recovery Tools
Parent Support Guidance where needed
FOR PARENTS
SEEING YOUR CHILD LOSE CONFIDENCE IS HARD
Become scarred to make a mistake
Stop enjoying football
Lose belief in themselves, and it affects all areas
Become overlay emotional after games
Carry mistakes into next match
The goal isn't perfection.
The goal is resilience, confidence and emotional recovery.
FOR COACHES
THE MENTAL SIDE OF GOALKEEPING IS RARELY COACHED
Many talented keepers still:
Freeze under pressure
Lose confidence after a mistake
Overthink
Hesitate
Struggle emotionally after a game
Sports Mindset Academy helps athletes train the mental side of performance alongside the technical.
HOW TO GET STARTED
JOHN McKEAN'S CHAMPIONMIND PROGRAMME
CHAMPIONMIND
SELF STUDY PROGRAMME
4 Module Training
Perfect for athletes who want to begin improving their mindset, confidence and mental performance at their own pace.
INCLUDES:
4 core mindset modules
Sports hypnosis training
Visualization tools
Confidence-building exercises
Self-talk & focus training
Pre-performance routines
Lifetime access
Best For:
Athletes who want affordable, flexible mental performance training.
CHAMPIONMIND
GROUP COACHING
Weekly Coaching & Self Study Support
A structured coaching experience combining the self study with 4 weekly live coaching and accountability sessions..
4 core mindset modules
Sports hypnosis training
Visualization tools
4 Weekly live group coaching calls
Q & A Support
Community support
Guided implementation
Lifetime access to self study
Best For:
Athletes who want support, structure and accountability while improving their peerformance.
1-1 SESSION
JOHN McKEAN
PRIVATE SPORTS HYPNOSIS & MENTAL PERFORMANCE COACHING
The highest level of support for athletes wanting rapid personal transformation and personalized coaching.
Private 1-1 Sessions in-person or via zoom
Sports hypnosis
RTT & ACH techniques
Personalized audio
Deep mindset work
Performance reset tools
Tailored confidence & focus strategies
Lifetime access to self study
Best For:
Athletes struggling with confidence collapse, pressure, fear, overthinking or performance blocks. Performance anxiety, or identity issues.
Stronger Mind.
Better Athlete. Better Results.
The goal isn’t perfection.
The goal is performing without interference.
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The Sports Mindset Academy by John McKean is a transformative program that integrates Sports Hypnosis, Conversational Hypnosis, and performance mindset/mental training, and over 30 years of martial arts coaching expertise. Designed specifically to help individuals unlock peak performance, the program focuses on optimizing mental clarity, energizing their life, and transforming their sports mindset for consistent success.
+44 7712339488
Contact
john@sportsmindsetacademy.com
07712339488
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